The Challenge
British Telecom (BT) launched a significant initiative aimed at promoting diversity and inclusion within its workforce.
The centrepiece of this initiative was a powerful video that addresses systemic issues related to race, religion, and sexuality, emphasising the importance of creating an inclusive environment.
This case study explores the objectives, execution, pain points, and impact of the video as part of BT’s broader commitment to diversity.
See how we solved it →
Spot Films’ innovative use of jigsaw pieces in BT’s diversity video served as a powerful visual metaphor for unity and inclusivity. By representing diversity in a way that avoids personification, the video effectively communicates the importance of embracing all aspects of identity within the workplace. This creative approach not only engages viewers but also reinforces BT’s commitment to creating a diverse and inclusive environment, ultimately contributing to a more empathetic and connected workforce.